[Cheers Riceberry Beer Review] Unique Purple Rice Lager?

Cheers Selection Riceberry Beer (เชียร์ส เซเลคชั่น ไรซ์เบอร์รี่ เบียร์) is a distinctive specialty brew sitting in 7-Eleven Thailand’s refrigerated alcohol section. Produced by Thai Asia Pacific Brewery under the Cheers Selection label, this 490ml canned lager incorporates Thailand’s famous dark purple Riceberry grain directly into its brewing mash.

Housed in a matte-black aluminum can adorned with a colorful peacock illustration, it packs a standard 5.0% ABV strength. By utilizing native Riceberry rice—a nutritious Thai hybrid grain known for its deep violet pigments—this beer offers a richer body, darker pour, and unique aroma profile designed to elevate commercial Thai lagers.

At a Glance

• Appearance & Flavor: Deep amber-purple pour with a fuller malt body, gentle roasted grain sweetness, and crisp finish.
• Special Grain: Brewed with authentic Thai Riceberry rice (ข้าวไรซ์เบอร์รี่).
• Alcohol Strength: 5.0% ABV (ALC. 5.0% VOL).
• Quick Verdict: A standout 4.1 specialty lager. While it isn’t a complex craft beer, its richer body, darker color, and 5% ABV strength make it noticeably superior and far more interesting than typical pale commercial Thai beers.

Product Overview & Availability

The tall black can displays the gold star “CHEERS Selection” logo, stylized peacock artwork, bold yellow “RICEBERRY BEER” typography, and clear “ALC.5.0% VOL” labeling.

Color, Body & Craft Comparison Analysis

I’m awarding Cheers Selection Riceberry Beer a well-deserved score of 4.1 out of 5. It is one of the most interesting macro brews available on local shelves.

• Deeper Color and Fuller Body: Standard pale lagers in Southeast Asia are brewed light and watery to maximize cold refreshment. Cheers Riceberry breaks this mold by delivering a darker, amber-violet hue and a heavier, more satisfying mouthfeel.
• Unique Thai Rice Character: The addition of local Riceberry rice imparts a subtle, slightly earthy nuttiness to the malt base. While beer purists shouldn’t expect an aggressive craft ale, it offers a noticeable upgrade in flavor complexity compared to standard mass-market brands.
• Satisfying 5% ABV Punch: At 5.0% ABV, it carries a solid alcohol presence that feels sturdy without overwhelming the palate. Because this specific Riceberry formula is uniquely Thai, it stands out as an essential beverage to try while traveling through Thailand.

7-Eleven Price & Product Details

Evaluating the 4.1/5 Rating

A 4.1 rating places Cheers Riceberry Beer in our highly recommended alcoholic beverage tier. It earns this rating due to its distinct purple rice color, fuller malt texture, satisfying 5.0% ABV punch, and unique cultural appeal. It stops short of a 4.5+ score simply because it retains a clean commercial lager base rather than a full-bodied craft ale profile.

Pros & Cons

Pros:

• Distinctive Color & Body: Darker pour and fuller texture than standard light lagers.
• Authentic Thai Ingredients: Brewed with native purple Riceberry rice.
• Solid 5% Alcohol Strength: Delivers a crisp, satisfying hit.
• Unique Local Experience: A specialty beer you won’t easily find outside Thailand.

Cons:

• Not a True Craft Ale: Still features a commercial lager profile under the hood.
• Strict Sale Hours: Restricted by Thailand’s daily alcohol buying laws.

Frequently Asked Questions

What is Thai Riceberry? Riceberry is a cross-bred Thai rice variety featuring deep purple, nutrient-rich grains that give this beer its unique color and subtle grain flavor.

What does Cheers Riceberry Beer taste like? It tastes like a smooth, medium-bodied lager with faint toasted grain notes, mild sweetness, and a clean, refreshing finish.

When can you buy beer at 7-Eleven in Thailand? Thai law strictly limits alcohol sales to: 11:00 AM to Midnight (for now).

If you are exploring 7-Eleven Thailand and want a canned beer that offers more character and color than typical pale lagers, Cheers Selection Riceberry Beer is a solid 4.1-rated choice. Grab a cold can during legal sales hours and enjoy a unique taste of Thai brewing creativity.