Nutella Eclair: A Hazelnut Dream or Just a Sweet Illusion?

Tucked away in the refrigerated dessert aisle, right next to the usual cream puffs, sits a collaboration that catches every expat’s eye: the Nutella Eclair by EzySweet. Nutella is a global heavyweight, and seeing it integrated into a local 7-Eleven snack usually sets the bar quite high.

Living in Chiang Mai, I’ve tried my fair share of local “Eclairs” (which are actually more like cream puffs in Thailand), but the addition of a genuine hazelnut spread brand makes this an interesting case. I picked up a pack to see if this is a legitimate gourmet treat or if the Nutella brand is just doing the heavy lifting for a mediocre pastry.

Khem’s Local Reference

You’ll find these in the chilled “Sweets” section, usually in a small plastic container with a clear lid. They are produced under the EzySweet brand, which is 7-Eleven’s go-to for bakery collaborations.

My First-Hand Analysis

I’m awarding this a 3.8 out of 5. It’s a very satisfying dessert, though the “Eclair” name might be a bit misleading for Europeans.

• The Filling: This is where the product shines. It’s not just “chocolate flavored” cream; you can actually taste the distinct roasted hazelnut profile of Nutella. It’s rich, smooth, and generous.
• The Pastry: In Thailand, “Eclair” refers to these small, round, soft choux buns. The dough is thin and slightly moist from the refrigeration, which helps it melt in your mouth alongside the cream.
• Sweetness Level: It’s high. If you don’t have a sweet tooth, these might be a bit much after the second one. However, the saltiness of the hazelnut helps balance it better than the standard vanilla versions.

Product Info & Khem’s Verdict

Why a 3.8?

A 3.8 is a strong score for a mass-produced dessert. The reason it doesn’t hit the 4.0 mark is the texture of the pastry. Because they are kept in the fridge, the choux can sometimes feel a bit “soggy” rather than light and airy.

That being said, for around 30 Baht, you are getting a legitimate Nutella experience that feels far more premium than the price tag suggests. It’s a perfect companion for a bitter black coffee from All Café.

Pros & Cons

Pros:

• Authentic Taste: They clearly didn’t skimp on the Nutella content.
• Perfect Portion: The small bite-sized rounds are easy to share (or eat all at once).
• Affordable Luxury: A cheap way to get a hazelnut fix without buying a whole jar.

Cons:

• Soft Texture: Don’t expect a crunchy or firm pastry shell.
• Temperature Sensitive: They lose their appeal quickly if they sit out in the Thai heat for too long; eat them cold!

FAQ: From a Local Perspective

How many come in a pack?

Usually, you get 4 to 6 small puffs per container, depending on the current promotion or packaging size.

Is the filling 100% Nutella?

It feels like a blend of Nutella and a lighter pastry cream to make it pipeable, but the Nutella flavor is definitely the dominant note.

Should I heat them up?

Absolutely not. These are designed to be eaten chilled. Heating them will just turn the cream into a oily mess.

Final Verdict

The EzySweet Nutella Eclair is a 3.8/5. If you’re a fan of hazelnut and want a quick, cold dessert that actually tastes like the brand on the label, this is a must-buy. It’s one of the more consistent “premium” snacks you can find across 7-Eleven branches in Thailand.