If you’re a fan of Japanese flavors but traveling through the Land of Smiles, the Pocky Milky Matcha is about to become your favorite 7-Eleven habit. Produced locally by Glico Thailand, this version is specifically crafted to balance the earthy, aromatic notes of real Japanese matcha with a smooth, milky sweetness. Whether you are cooling off from the heat or looking for a light dessert after your Basil Beef Sticky Rice Burger, this bright green box is a guaranteed win.
The Taste Test: Earthy meets Milky
Unlike the intense, sometimes bitter matcha found in ceremonial tea, the “Milky” in the name is the key here.
- The Coating: It uses a high-quality green tea cream that is silky and sweet, with a gentle matcha fragrance that lingers. Glico actually uses real matcha powder from Japan to get that authentic green hue and floral aroma.
- The Biscuit: It’s the classic Pocky stick—light, ultra-crunchy, and not too salty.
- The Texture: The ratio of chocolate coating to biscuit is perfect, giving you a satisfying snap in every bite.
| Feature | Details |
| Product Name | Glico Pocky Milky Matcha |
| Price | 23.00 – 25.00 THB |
| Weight | 35g |
| Main Ingredients | Wheat Flour, Matcha Powder (from Japan), Whole Milk Powder |
| Real Rating | ⭐⭐⭐⭐☆ (4.5/5) |
Why buy it at 7-Eleven Thailand?
In other countries, imported Pocky can be expensive. In Thailand, you can grab a box for just 23-25 Baht (less than $1 USD). It’s one of the best value-for-money snacks in the store. It’s also much lighter than a heavy Ham & Cheese Toastie, making it a great “on-the-go” treat while exploring temples or shopping.
Pros & Cons
Pros:
- Authentic Flavor: Made with real Japanese matcha powder.
- Very Affordable: One of the cheapest premium snacks in the aisle.
- Shareable: Great for sharing with friends (if you don’t eat the whole box yourself!).
Cons:
- Heat Sensitive: The milky coating can melt quickly if left in a hot car or bag.
- Sweetness: If you are a matcha purist who likes it bitter, you might find this a bit too sugary.
Final Verdict
The Pocky Milky Matcha is an easy 4.5/5. It’s consistent, delicious, and deeply satisfying. It represents the perfect “Thai-meets-Japanese” snack culture found in every 7-Eleven. Pro-tip: Keep a box in your hotel fridge for a cold, crunchy midnight snack!

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