If you’re a fan of Bento or other Thai squid snacks, you’ve probably noticed the Snack Town brand taking up more shelf space lately. This is one of 7-Eleven’s own lines, often positioned as a slightly more “premium” version of the classic flattened squid. Today, I’m trying the Rolled Cuttlefish with Spicy Chilli Paste to see if it actually delivers on quality.
The Experience
I’m giving this a 2.8 out of 5. While it looks interesting in the bag, the actual experience is a bit lacking for a serious snacker:
- The Texture: The “rolled” cuttlefish is definitely thicker than your standard flat sheets, giving it a very chewy, almost rubbery bounce. If you like a workout for your jaw, this is for you.
- The Paste: The chilli paste is thick and very sticky. It follows the typical Thai commercial profile: heavy on the sugar at first, with a chemical-feeling spicy kick at the end. It lacks the refined umami of a truly good seafood snack.
- The Aroma: It has an aggressive, roasted squid smell. It’s the kind of snack that lingers in the room long after you’ve finished the bag.
Why a 2.8?
It earns a 2.8 because while the cuttlefish quality is decent, the seasoning feels unbalanced. The sweetness is cloying, and the sticky paste makes it a bit messy to eat on the go. Compared to a crispier snack or a more savory beer companion, this falls short of being a “must-buy.”
| Feature | Details |
| Product Name | Snack Town Rolled Cuttlefish (with Chilli Paste) |
| Main Ingredient | Giant Squid / Cuttlefish |
| Weight | 18g |
| Price | ~20.00 – 25.00 THB |
| Category | Snacks & Sweets |
| Khem’s Rating | ⭐⭐︎︎︎︎︎ (2.8/5) |
Pros & Cons
Pros:
- 7-Eleven Exclusive: Easy to find across Thailand.
- Chewy Texture: Good for those who prefer a more substantial mouthfeel than paper-thin snacks.
Cons:
- Overly Sweet: The sugar content in the paste drowns out the natural seafood flavor.
- Sticky Hands: Be prepared to need a wet wipe after eating these.
- Unrefined Heat: The spice level is there, but it lacks depth.
FAQ
Is it very spicy? It’s moderately spicy. The sugar masks the heat initially, but it builds up to a solid 6/10 spicy level by the end of the pack.
Is Snack Town an official 7-Eleven brand? Yes, Snack Town is one of the private labels produced specifically for CP ALL (7-Eleven Thailand).
Does it contain real squid? Yes, the primary ingredient is dried and seasoned cuttlefish.
Final Verdict
The Snack Town Rolled Cuttlefish earns a 2.8/5. It’s an okay snack if you’re desperate for something chewy and spicy, but there are better seafood options in the same aisle. It’s a bit too sticky and sweet to become a regular favorite in my 7-Eleven runs.